November 2022

Vol. 36 No. 11

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If you are interested in advertising in the 50 Plus News Magazine take a moment to read over this page and feel free to contact us for advertising rates or questions.


According to our most recent audit, approximately 95 percent of the 40,000 copies we print and distribute locally each month are picked up by readers from our more than 347 free distribution sites.

Based on reader surveys, this pick-up rate translates into a readership exceeding 90,000 people each month.

Approximately 40% of our readers are between 50 and 64 years old, 40% percent are between 65 and 75, and the remainder are either under 50 or over 75.


We are proud of our wide distribution network throughout the southeastern Wisconsin area, and are always striving to expand and improve it.

Copies are always free of charge at our 347 distribution sites.

50 Plus News Magazine is delivered each month to the following locations:

  • Walgreens and Aurora Pharmacies
  • Public libraries, Recreation, senior centers and clubs
  • Churches and synagogues
  • Retirement communities
  • Apartment buildings with large 50+ populations
  • Doctors' offices/Professional buildings
  • VFW, American Legion posts
  • Restaurants and retail establishments

To suggest a new distribution site, or to volunteer to become one, contact us. Please note that all sites must agree to provide appropriate space for at least 40 copies every month. There is no charge to become a distribution site.



More than three-quarters of our current advertisers have been regularly advertising in 50 Plus News Magazine for more than three years — many of them for more than a decade. They have found that consistent advertising in the 50 Plus works. Please contact our sales staff for testimonials.

Print Display Ads

Display advertising refers to print ads appearing monthly among the stories in 50 Plus News Magazine. Sizes range from 1/16 of a page up to a full page or multiple page spreads.

Ads may appear in black-and-white or full color on any page. Ad location is at the discretion of the publisher. Guaranteed placement on a particular page or part of a page may be available for an additional charge.

Advertising agreements are for a minimum of three months, with substantial discounts for contracts lasting six or 12 months.

We provide in-house ad design services at no extra charge for those who choose not to utilize the services of an ad agency or graphic designer. Otherwise, please request a "spec sheet" if you will be having camera-ready artwork prepared elsewhere.

For advertising rates, detailed reader demographics, or any other information related to advertising, contact us.

Print Resource Guide Ads

Each year, we print and distribute free of charge 25,000 copies of a comprehensive directory called the 50 Plus Resource Guide published in April in conjunction with our spring expo. Copies are distributed free of charge at hundreds of locations, county government offices and distribution sites throughout southeastern Milwaukee area. Individual copies are available by mail for a modest charge.

This full-color, glossy directory contains more than 1,000 listings of county resources as well as advertisements from local businesses and nonprofits.

Ad design services are provided to advertisers at no extra charge, and an enhanced listing in the print directory is included with your ad.

Premium ad placements are available.

For advertising rates, please contact us.

Online Banner Ads

Banner advertisements are available on our website in three sizes.

  • Jumbo (300 by 250 pixels)

Ads rotate at random across all page views.

Banner ads may be purchased for either six months or, for a discounted rate, twelve months. You may supply camera-ready art, or we can provide ad design services at no extra charge.

If you are interested in purchasing a banner ad, please contact us.

Online 50 Plus List

You can promote your company on this site, and enable visitors to link directly to your website, through listing in our searchable online 50 Plus List.

Your company name, phone number, address, website link and 250 character description, together with photo, will appear in the appropriate category. You can choose to have your advertorial appear in more than one category as well.

For pricing information, contact our advertising department..

Print Classified Ads

Classified ads may be of any length and are accepted in the following categories: Business & Employment Opportunities; Caregivers; Computer Services; Entertainment; Financial Services; For Sale; Free; Health; Home/Handyman Services; Miscellaneous; Personals; Personal Services; Vacation Opportunities and Wanted. (No real estate or housing ads offered at this time.)

Prices for these ads vary depending on whether the ad is placed by an on-going commercial business enterprise or by an individual reader. For prices and placement instruction, contact us or call 262-367-5303 x 20.